Hellen Stirling-Baker is a MArt Photography graduate (2015). Small Stuff is a successful independent business in the children’s retail sector, offering sustainable and carefully curated beautifully made products for children aged 0–7. The business also aims to form, guide and support customers in making ethical choices in a transparent way.
Small Stuff is a business model and brand which actively promotes sustainability, and it is committed to upholding ethical and sustainability principles across all its activities. The business was an early adopter in supporting action against the climate crisis, and in 2019 Small Stuff became the first U.K. retail store to be Planet Mark certified. The local council and national government have recognised the business as a trailblazer in sustainable retail, and is often cited as a case study for positive action and change.
Hellen has spoken regularly about her experiences as the owner of a sustainable small business to both local and national media. She is a champion of the local high-street and independent businesses, and a vocal advocate for the introduction of genuinely eco- conscious standards across the retail sector. She is a committed campaigner in challenging harmful corporate greenwashing and wasteful practices within the retail supply chain.