We offer a great lineup of workshops for students and graduates at any stage of their entrepreneurial journey.
Our workshops can help you to develop your transferable skills, equip you with the essentials to get started on a business idea and broaden your networks by meeting like-minded entrepreneurs.
Take a look at our upcoming Enterprise Workshops on Handshake. These are available on a regular basis, both online and in person.
The start-up workshop is run every month by the SHU Enterprise Team. It is designed to give you all the information you need to kick start your self-employment venture and help you understand the purpose of business planning.
What we will cover:
- Identifying your customer base
- Introduction to business planning
- Tips on market research techniques
- Understanding legal obligations, including how do you protect a name through trademarks etc.
Sales and Marketing for Your Business
No matter what your business idea is, knowing how to market your idea is crucial for success. This workshop will give you some top tips on how to get it right!
In this workshop we will look what a difference good marketing and PR can make a difference to your business. We will talk about how you must plan a strategy, understand your audience, how to reach them and techniques to help you sell.
Cash Flow Essentials
Understanding cash-flow is essential for any start-up, or business owner to grasp if you are to understand if your idea is viable. This session will look at the research you need to do and how you will use the numbers to evaluate any idea.
Designed to help you to start putting this together for your idea in a simple spreadsheet, it is a great follow-up event after Start-up Essentials.
Introduction to the Business Model Canvas
This workshop introduces you to the Business Model Canvas, helping you map out your enterprise vision and break down how you can achieve it on a single clear page.
The Business Model Canvas gives you the structure of a business plan and we will be cover the need-to-know information regarding your idea. The BMC is used to define the components of your business and offers an interactive way to look at your current business model and improve your results. It’s a way to keep moving forward with an iterative business plan.
We will explain how the canvas works and this session will be useful for those with an enterprising idea, business start-ups and developing businesses. This session will also be useful for those overwhelmed with the idea of starting your business plan and don’t know where to start, offering a useful template to work with!
Starting a Side Hustle Alongside Your Studies
Are you looking to freelance, or start your own business alongside your studies, but don’t know where to start?
Join Rob King from the Enterprise Team to find out all the essential information about starting a side hustle, including talking through some ideas of what you could do.
Social Media Marketing
Giving a general understanding of how social media will help you get ahead when marketing your business.
We will explain why social media is so important for promoting your brand and communicating with your customers, this workshop will provide you with top tips on getting to grips with using social media for your business.
We will be covering how to use social media to build credibility, to raise awareness about you and your service, to make contacts, learn, find potential partners, build networks, to promote your offer, share your knowledge and position yourself as an expert to win new customers! Getting this right will help you grow your social media presence and maximise its use to reach your full market potential. If you need practical steps on how to promote your business, access key audiences, who to follow and what to say – this session is for you!