Cricfit is a cricket specific fitness business which was founded by Sam Hunt whilst studying for his MSc in Business Sports and Management (2021). The idea for Cricfit came about during the pandemic. Having completed an assignment on strength and conditioning for cricket players as part of his undergraduate course, Ben decided to put the knowledge he had gained to good use during the pandemic. He did this by developing online educational content for amateur cricket players to access during the pandemic.
Initially, Sam only thought to create some high-quality educational content on Instagram for amateur cricketers to access. He was so surprised by the amount of attention and interest his posts were getting that he decided to set up monetised online coaching and face to face programmes. He uses the Canadian Trainerize app to advertise Cricfit, and over the past year Sam has seen his client base grow to 115 +. He now offers coaching and consulting session via Zoom.
“Cricfit now feels like a business with potential rather than just a good idea. We have a commercial partner in the White House physiotherapy clinic, and we launched our website in September 2021. The Cricfit app is still run by Trainerize but it is now on the app store.
I aim for Cricfit to be my sole source of income by the beginning of 2023. I intend to expand not only my client base but build a multi-disciplinary team around me. My ambition is to make Cricfit the main cricket fitness company in the world, improving the standards of the amateur game”.